When describing an audience, we can do so by describing the certain 'demographics' that make up the viewers. The audience for short film is very different to those of major, big budget more mainstream films. We can normally describe the audience to be one of two people - those in the industry (Critics, other filmmakers, etc) and unemployed students whop are looking too take inspiration and make a break into the industry.
Social Groups
The employed professional part of the audience would probably be part of the A to C1 social group. These are people who are looking for potential 'investments' to be made, looking for the latest up and coming director who will be their next market project, for their respective company. The students would more than likely be part of the E social group, as they would have a minnimun income, but their parents would be form the A to C1 group. Part of the reason they are an audience for short film is because makin their own one would likely be part of their course, and viewing others films would help them in their reasearch.
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