Hegemony
Hegemony is how one group influences another group, and in this case via the media. Whether people notice it or not, their ideolgies are reflected in their work - ithey show their own personal views to a group.
Certain studios may only be targeting a certain type of film - for example my AS film is a zombie production - and would likley be picked up by a studio like AMC , who aim for that sort of show (The walking Dead for example). The zombie genre is at its peak in popularity, which can be seen in the number of films, tv shows and video games that have been around for the past few years. The studios know what is popular- the current trends- a will keep on that trend, pushing it on until the audience finds something new. A big studio like AMC is more likley to take on a show from a popular genre (zombies, superhero,etc) rather than take a risk with a show that has a worn out or forgotten genre (western, etc).
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