How effective is the combination of your main product and ancillary texts?

Part 1:

The genre of our film is Psychological thriller, so we felt that the target demographic age would those aged between 18 and up. At the start of the film we talked about making the film having an 18 age rating, but due to the lack of graphic violence, the film would be rated 15, so those under the age of 18 could see it, but we still felt that the older audience were the more likely audience for the film. Whilst is may be have been okay for 15 year olds to see the film, we deal with violent underlying themes, which may seem distressing to some. That is why we didn't hold anything back when marketing the film in the magazine article and poster, we wanted to show that there would be violence, and the film will be dealing with subject matters, that some members of the audience may not be comfortable watching.

In terms of the social demographics, we aimed the marketing of the film as a C1, the lower middle class. The characters in the story are reflective of the social class in the film, and while we do no think that they might see themselves reflected in the characters, they will have a better understanding of who they are. We also targeted them through the magazine article; it takes a lot influence from Empire which also targets the C1 class.

The target gender for the film was very split, but the female audience took it, just because, as discovered through audience research, they were the ones who had enjoyed Psychological Thriller films like Donnie Darko  , Mulholland Drive  and Black Swan  the most. This is almost a separate type of Psychological Thriller, one that focuses in on one or two characters, and really gets inside their mind rather than films like The Usual Suspects and Inception, with more action scenes and a larger cast, which seemed to be favoured with the males.


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