Institutions
Typically, short films get there first exposure through the internet, using sites like Youtube and Vimeo as means of broadcatsing the film worldwide to a vaired audience. Some short films may be sent off and are given a showing in an independent showing or a film festival.
Funding for short films are brought in many different ways. Sometimes the people making the film may pay straight from their own pocket, which is normally the case with College/university productions where a high budget is not needed. Larger compaines may decide to back a short films as a way of winning over a director for future productions, ledning 'favours' in a way.More recently however, independent film makers have been sourcing money from the audience using sites like Kickstarter which allow users to 'back' projects by paying an amount they wish into the making of a film, normally getting a reward (DVD, producer credit, etc) that comes with the donation.
Sites like this allo filmmakers to showcase their project to the audience before they start projection, meaning there is aless of a chance of taking a risk as the soiyte allows you fiond out if there is an audience or not. More importantly, however is that this way of getting funds means that the filmmakers are able to retain complete creative control over the film, where they might not have if a big company was backing the film.
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